UGLY
Student work at Virginia Commonwealth University​
Art direction and Copywriting​​
THE ASK
Design a cover for the fictional book Ugly by Lucy Crichton, which explores the shifting perceptions of beauty.
DELIVERABLES
The front, spine, can back cover of the book along with a mockup.
CONCEPT AND PROCESS
The concept was focused on the ugliness found within an individual, playing on the notion that one's actions can make them ugly, no matter how physically beautiful they are.
Inspired by 80's graphic design styles such as Memphis Milano and New-Wave, the elements of the final design reflect the themes of indulgence, glam, and superficiality prominent in the era. Behind a wall of a playful and vibrant array of colors, patterns, and shapes, the true nature of one's sinister motivations are revealed.